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Newspage Geosearch Goes Live

22 May 2023

In case you haven’t noticed, the internet is local.

The web and the metaverse were supposed to kill off the local media. That was utter bulls*it, because local is making a comeback.

The majority of business generated from publicity for Newspagers comes from being featured in the local media, not the national media.

Sure, it’s great to be featured in the like of the BBC, Times, and FT, but if you want to generate money for your business nothing beats being featured locally.

Local media coverage is the quickest, easiest and longest-lasting SEO hack your business can get. 

Search engines prioritise your location and credible sites. Local media hits both those like a one-two combo from Muhammad Ali. 

Want your business to get oodles of organic search traffic? Get featured in the local media and the job’s done.

This is why local news has been a focus for us at Newspage UK since the beginning, but with thousands of businesses and journalists located across the UK our challenge has been bringing them together easily and quickly.

So we tasked our clever CTO Peter Vidlicka and his team to come up with a solution.

Peter’s come up with the goods and I’m delighted to announce that we have now launched Newspage Geosearch. 

Newspage Geosearch enables local and regional journalists to effortlessly connect with businesses and charities in their towns and cities to source new stories and secure expert comment for the stories they’re working on.

So if you’re business is not on Newspage yet, get yourself signed up now (Free or Premium) and we can get you that all-important local coverage. 

As for you existing Newspagers, make sure you’re address is added to your profile otherwise you’ll be missing out on LOTS of local media opportunities.

Big shout out to Peter Vidlicka for bringing Newspage Geosearch live.

Geosearch was only one of the reasons I was in London last week to meet with Dominic Hiatt and Jonny Stevens. We also made progress on our upcoming mobile app and our pet project, NIBs (news in brief), which will deliver a knock-out punch to the press release, making it possible for you to pitch stories to the media in a matter of seconds. But more about that later…

Jay Vaananen, CEO, Newspage


Bin the Backlinks Question

9 March 2023

Stop doing this, it doesn’t help you.

The question I get asked the most when we get a Newspager coverage in the media is: “Could you ask the publication to put a backlink to our business website?”

No, I most certainly won’t because, just like your mum, I care about you and have your best interests at heart.

I get why you ask and it comes from a good place – you want your business to rank high on Google. It’s one of the big benefits of being featured in the media. You have it on good authority as well, that lad in your tech team who lives off of Red Bull and wears Metallica t-shirts told you that backlinks are the Holy Grail of search engine optimisation – nothing else matters.

He’s not wrong. Metallica is a great band.

Whether a publication gives you a backlink or not is a question of editorial styles. In plain English that means some will, some won’t. Most often they won’t. A normal news article will quote several people and littering the article with links isn’t visually appealing.

Just read any article from the publication, if there’s a link to the firm of someone they’ve quoted, then they use backlinks. Simples.Now you know.

To a journalist, being asked if you can have a backlink is like a parent hearing “are we there yet?” from the back seat for the fourth time, seven minutes into an eight hour drive. 

It grinds a journalist’s gears and is a guaranteed way to get you put on the naughty step. So don’t do it.

You still get plenty of Google juice from being quoted and name checked in a publication, even without a backlink. News sites have high domain authority and anyone googling you or your business will come across those articles, making you appear like the credible expert you are.

Being featured in the media helps your business to “own” the first pages of any google search. When you’ve been quoted in the media regularly, it’s your business website followed by those publications that you’ve featured in that pop up first. That’s web dominance right there and it’s easy to obtain.

Yes, backlinks are the best, no doubt about it, they do all the things Metallica t-shirt SEO boy wonder told you. But please, take any backlinks you get as a bonus. 

So stop worrying and stop asking for backlinks. Instead, sign up to Newspage and get your business featured in the media today.

Jay Vaananen, CEO, Newspage