LATEST NEWS
Newspage Geosearch Goes Live
22 May 2023In case you haven’t noticed, the internet is local.
The web and the metaverse were supposed to kill off the local media. That was utter bulls*it, because local is making a comeback.
The majority of business generated from publicity for Newspagers comes from being featured in the local media, not the national media.
Sure, it’s great to be featured in the like of the BBC, Times, and FT, but if you want to generate money for your business nothing beats being featured locally.
Local media coverage is the quickest, easiest and longest-lasting SEO hack your business can get.
Search engines prioritise your location and credible sites. Local media hits both those like a one-two combo from Muhammad Ali.
Want your business to get oodles of organic search traffic? Get featured in the local media and the job’s done.
This is why local news has been a focus for us at Newspage UK since the beginning, but with thousands of businesses and journalists located across the UK our challenge has been bringing them together easily and quickly.
So we tasked our clever CTO Peter Vidlicka and his team to come up with a solution.
Peter’s come up with the goods and I’m delighted to announce that we have now launched Newspage Geosearch.
Newspage Geosearch enables local and regional journalists to effortlessly connect with businesses and charities in their towns and cities to source new stories and secure expert comment for the stories they’re working on.
So if you’re business is not on Newspage yet, get yourself signed up now (Free or Premium) and we can get you that all-important local coverage.
As for you existing Newspagers, make sure you’re address is added to your profile otherwise you’ll be missing out on LOTS of local media opportunities.
Big shout out to Peter Vidlicka for bringing Newspage Geosearch live.
Geosearch was only one of the reasons I was in London last week to meet with Dominic Hiatt and Jonny Stevens. We also made progress on our upcoming mobile app and our pet project, NIBs (news in brief), which will deliver a knock-out punch to the press release, making it possible for you to pitch stories to the media in a matter of seconds. But more about that later…
Jay Vaananen, CEO, Newspage
LATEST NEWS
UK’s biggest PR agency is a one-man-whisky-addled-band
29 August 2022Newspage celebrates its second birthday this week.
If someone asked you who the UK’s biggest PR agency was, you’d probably think of some soulless corporate giant, likely owned by the yanks, and then punch them in the face.
But the real answer is actually fascinating. Well, kind of. OK, probably not at all but you’re here now, so there.
It’s not some fancy City-based PR outfit run by besuited spivs who couldn’t cut it in journalism. Au contraire, Blackadder.
It’s actually a middle-aged beardy with a drink problem and countless demons, who works predominantly in bed, in his pants. Somewhere in Bath.
Dominic Hiatt, who used to be a journalist, and who used to work in normal PR, had an epiphany during the first lockdown in April 2020. He thought:
F**k it. All my life I’ve been trying to up my day rate, so now I’m going to give it all away for free. Seems like the sensible thing to do.
“Completely irrational”, “commercial suicide”, “up your meds, fruitcake” and “tosser” were just some of the lines thrown at him by his bewildered colleagues.
Blaggers and Hooray Henrys (and Henriettas)
But on the plane of pataphysics where Hiatt spends most of his time, it ticked all the boxes and felt like the right thing to do.
That and the fact he wanted to give the conventional PR world the bird, as it’s full blaggers and Hooray Henrys (and Henriettas).
And so, dear reader, the idea for Newspage, the UK’s first free PR platform, was born.
Newspage reached the grand old age of two a week or so back and Hiatt, with a bit of help from some tech geeza he has never met in Prague and a disillusioned banker in Finland, has managed, quite incredulously, to land himself several thousand clients, the vast majority of whom pay him sweet FA.
But he doesn’t care.
All that matters is Newspage, the UK’s biggest PR agency with thousands of clients, is run by one bloke, in his pants, in Bath (OK, technically they’re not clients, they’re users, but you can overlook that bit).
And by the dog, Socrates, what magic he works.
Each day, Hiatt’s ‘Newspagers’ rip their way through the media like that scene from The Return of The King when those dead dudes hop off the boat and have at it with the orcs and stuff.
And they love it. So much so that one, Lewis Shaw, has described Newspage as the “Ford Escort Cabriolet of PR“. If you’re under 40, Google it.
Il faut imaginer Sisyphus heureux
With each piece of media coverage that he secures for someone who would never be able to afford a PR agency, Hiatt’s day is made.
He’s generated well over 100,000 pieces of media coverage for Newspagers to date, and with each piece, the demons in Hiatt’s head subside for a few magical moments.
Like a whisky-addled Sisyphus on all manner of prescription meds, he is happy.
But more importantly, so are his users.
LATEST NEWS
CORECO MD MONTLAKE JOINS NEWSPAGE AS A NON-EXECUTIVE DIRECTOR
2 July 2021London, 2 July 2021 — Coreco Managing Director, Andrew Montlake, has become a non-executive director of Newspage.
Newspage is a platform that gives small and micro businesses the chance to be featured in the local, trade, national and even international media for free.
Newspage enables businesses to create their own publicly visible and fully branded media centre — something many of them don’t have — in a matter of minutes.
They can add ‘experts’, create tags for their areas of expertise and add any content that could be of use to the media, such as headshots and corporate brochures.
They then receive ‘NewsAlerts’ ‘in app’ to breaking or upcoming news stories that they could contribute to and are also able to add news stories of their own. The Newspage team will promote stories it believes will be of interest to the media for free.
Andrew Montlake, non-executive director, Newspage, commented: “Newspage is doing something that’s never been done before, which is to give every company the chance to be in the mainstream media, for free. I have said for years that it would be great to get more voices out there and now there is a tool to do exactly that. I’ve known Dominic, the founder of Newspage for many years, and genuinely believe what they’re doing could grow into something really quite big.”
Dominic Hiatt, founder, Newspage, added: “To have someone of Monty’s calibre and connections onboard is a real boost for everyone at Newspage and a vindication of our model. He knows the media inside out and, best of all, is in a rock band. His advice and expertise will be invaluable as we continue to grow.”
Lewis Shaw, founder, Mansfield-based Shaw Financial Services, added: “Newspage rocks, end of story. Since creating my Newspage, I’ve been featured in countless national newspapers, trades and also my local newspaper, which is great for leads. It’s the best thing since gluten-free sliced bread.”
Paul Neal, founder, Belper-based Missing Element Mortgage Services, added: “I created my own Newspage after seeing the success a number of other brokers were having. Since then, we’ve been featured in several newspapers and various other trade magazines. I cannot recommend Newspage enough, as it’s giving people like me who would never hire a conventional PR agency a fast-track into the media. This weekend I’m even on BBC Radio Derby talking mortgages, which is fantastic.”
— ENDS —
Notes To Editors
For more information, please contact: Dominic Hiatt, Founder, Newspage:
M 07595 221604
About Newspage
Newspage gives small businesses the ability to be featured in the local, national and trade media for FREE and acts as a fully branded ‘media centre’ for the vast majority of small businesses that don’t have one. Companies simply create their own Newspage in a matter of minutes. Newspage then alerts them to relevant stories they could contribute to as they break and also gives them the ability to add stories and then share them across social media.