The Newspage® News Desk is a white label editorial solution for publishers that enables them to turn their readers into an extension of their news teams. We transform raw subscriber email addresses into active profile pages, creating engaged communities. We help publishers:
- — significantly boost reader open rates and impressions
- — effortlessly unlock subscribers’ intel to identify stories at scale
- — derisk and democratise their content
- — streamline and enhance their editorial processes
- — drive ad revenues through increased engagement and shareability
Within the mortgage sector, we’ve proved the ability of the Newspage® News Desk to transform a vertical by empowering everyone to have a voice and enabling the experts in that sector to identify the stories they want to read.
In just nine months, via News Desk, we helped The Intermediary become the dominant vertical within the mortgage space, overtaking far more established competitors — simply by unlocking its readers’ bottom-up intel and experience.
The content generated for publishers via News Desk resonates with their readers because it comes from them, matters to them and has diversity of voice built in. Democratic and inclusive content gets shared, which boosts traffic and engagement.
The Newspage® News Desk is now available as a white label for local and trade publishers to communicate with their readers in real time, integrate into their editorial processes and help power their news content.
As social media giants deprioritise news, we enable publishers to fight back by making news social.
KEY FEATURES
Derisk your content
- Use News Desk to turn your subscribers into an extension of your editorial teams, creating co-branded profiles through which they can effortlessly interact with you. Proactively approach your readers for topical story ideas and op-eds each day (or multiple times each day) via our News Alerts, creating bottom-up editorial your readers WANT to read because they themselves have identified it as important. With your readers acting as an extension of your own in-house editorial teams, your journalists can focus on the stories that truly matter.
Democratise it
- Through our News Alerts tool, source views on the stories you write in real time from ALL your subscribers rather than rely on a limited pool of (often corporate, PR-powered) voices. Diversity of voice boosts shareability and engagement, increases traffic and can bring your comments section to life. All News Alerts you issue to your subscriber News Desk have a URL matching your own and can be editorialised and published on your site in minutes, opening up the potential for immediate cost and time savings.
Open rates of 50%+
- The News Alerts your editorial team issues to your subscriber News Desk can be branded with your logo and assets and/or those of your advertisers. News Alert open rates in the mortgage sector, our first vertical, are consistently ABOVE 50%. Readers open emails when they give them the chance to drive, or feature in, the news. You decide whether to charge your advertisers extra for News Alert sponsorship or use them to boost retention rates.
Press release RIP
- Reduce your reliance on press releases or, as National World have done, ditch them altogether. After all, the news cycle and your own readers’ story ideas, op-eds and commentary, sourced from them in real time via our News Desk, will give you all the content you need to run a hyper-engaged, two-way and market-leading news outlet. Fight back against social media platforms deprioritising news by making your news social. Give your readers what they want to read, not what you think they want to read.
Hyper-targeting
- During the onboarding process, allocate bespoke tags to your subscribers’ profiles that enable you to target selected experts on your News Desk. Tags can relate to sub-sector or expertise, geography or subscription (free or paid). Instantly get the views and stories you want from the experts relevant to the content you are producing or plan to produce. Choose how many responses you want for each News Alert you issue to your News Desk and set deadlines. Monitor News Alert open rates, impressions, CTRs and effortlessly identify readers who are not engaging with your editorial requests so you can invite them to contribute.
Reward readers
- If subscribers on your News Desk are regularly sharing strong story ideas or writing great responses to your News Alerts, ‘pin’ their comments to the top and automatically share your appreciation for their input, enhancing the reader relationship. Let them know when they have featured in your title by uploading the stories to their News Desk profiles, instantly alerting them via email. Customise their profiles with bespoke branding and badges for contributions they make and achievements they unlock.
Coming soon…
Boost engagement with your own branded News Desk mobile app. Use it to source stories and comments in real time from your readers, in text and video.
Use embedded AI to pre-editorialise the human intelligence and insights provided from your subscribers, further streamlining news generation.
Set-up costs and monthly licence fee (including editorial and tech support) agreed on a case by case basis.
